Ferrari's Luce EV: A $640K Investment That May Win Over Critics
Benedetto Vigna, Ferrari's CEO, is confident that the $640,000 Luce electric vehicle will impress skeptics once they experience it in person.
Editorial Staff
1 min read
Updated 18 days ago
Ferrari's CEO, Benedetto Vigna, has addressed criticism surrounding the company's $640,000 Luce electric vehicle.
Vigna believes that initial skepticism will fade as potential buyers and critics see the Luce EV in person.
The luxury automaker is positioning the Luce as a significant addition to its lineup, despite the high price tag.